City of Win: Fall/Winter Lookbook 2012

I was lucky enough to check out some of the new gear several weeks back when they co-hosted #AudioFresh at Tonic Room. City of Win has made it clear that they intend on being a leader in Chicago streetwear using their simple, Chicago themed designs to appeal to all genres and the City as a whole. Hit the jump for more a bunch more photos, and you can now cop it all at www.cityofwin.com/shop.

Chicago streetwear label City of Win introduces its Fall/Winter 2012 collection with the release of the season’s lookbook, showcasing a collection of styles modeled by local hip hop, indie rock, and neo-soul artists. The new lookbook was shot throughout Chicago by 10 Photos.

As with the brand’s summer debut, the Fall/Winter 2012 collection illustrates City of Win’s unique approach to streetwear, drawing inspiration from Chicago’s rich history, active music scene, and sports culture. The season is defined through a simple aesthetic combined with the brand’s take on iconic Chicago designs.

The Fall/Winter 2012 lookbook features a number of Chicago’s buzzing musicians, including ShowYouSuck, Cadillac Duke, Chandler London, Esquire and Epic of BBU, Mig Mora, Ryne Estwing and Alissa Eiesland of On An On, Cody DeCamry, and Lili K. Local fashion designer Alex Carter and model Snow also show off the brand’s new looks.